Social Media Strategy - Paperback Book - A Practical Guide to Social Media Marketing and Customer Engagement - by Julie Atherton - 9781398609990 - Kogan Page Ltd

Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:

- Identifying and targeting audience segments

- Maximizing social search

- Enhanced reputation management

- Managing a diversified influencer portfolio

- Selecting the right channels for organic and paid social

- Creating a process and structure to improve efficiencies

- Using appropriate technology including AI