Start With Why — Discover the secret that drives the world’s most inspiring leaders and organizations.

Through compelling case studies ranging from Apple to Martin Luther King Jr., Sinek shows how great leaders inspire action not by focusing on what they do or how they do it, but why they do it. This book unveils the Golden Circle framework that helps individuals and organizations clarify their mission and lead with authenticity and conviction.

Whether you're an entrepreneur, manager, or creative thinker, Start With Why will help you find your deeper purpose and communicate it in a way that moves people.