Getting to the Heart of Science Communication A Guide to Effective Engagement

At a community fire day in a northern California town several years ago, author Faith Kearns gave a talk on building fire-safe houses able to withstand increasingly common wildfires. Much to her surprise, Kearns was confronted by an audience member whose house had recently burned. What she thought was straightforward, helpful scientific information had instead retraumatised audience members, forcing Kearns to re-evaluate her approach. Like Kearns, scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often