Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.