Give your lashes the ultimate boost of volume and definition by applying the Rimmel Ultimate Boost Volume Primer Mascara before applying your favourite mascara. The creamy white formula coats each lash with a nourishing formula, priming your lashes with plumping micro-fibres to build up to the ultimate boosted look. Enriched with a combination of Argan Oil, Jojoba & Coconut Oils, your lashes feel conditioned, nourished and prepared resulting in thicker, fuller and more voluminous lashes.