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Business Analytics, Global Edition - Paperback Book - by James Evans - 9781292339061 - Pearson Education Limited

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About this product

Cover TypeSoft Cover
AuthorJames Evans
ISBN/ISSN9781292339061
Year2020
LanguageEnglish
PublisherPearson Education Limited

Product description

Dimensions: 25.6cm x 20.5cm x 2.8cm - A balanced and holistic approach to business analytics
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.

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