Crossing the Chasm - Paperback Book - Marketing and Selling Technology Products to Mainstream Customers - by Geoffrey A. Moore - 9781841120638 - John Wiley and Sons Ltd

Dimensions: 13.6cm x 23.5cm x 1.3cm - In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.