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Marketing For Dummies - Paperback Book - by Alexander Hiam - 9781119965169 - John Wiley & Sons Inc

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About this product

Cover TypeSoft Cover
AuthorAlexander Hiam
ISBN/ISSN9781119965169
Year2012
LanguageEnglish
PublisherJohn Wiley & Sons Inc

Product description

Dimensions: 18.9cm x 23.2cm x 2.3cm - Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

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