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Truth Be Told - Paperback Book - How Authentic Marketing and Communications Wins in the Purposeful Age - by David Gallagher - 9781398600164 - Kogan Page Ltd
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About this product
Cover TypeSoft Cover
AuthorDavid Gallagher
PublisherKogan Page Ltd
LanguageEnglish
ISBN/ISSN9781398600164
Year2021
Product description
Dimensions: 23.2cm x 15.6cm x 1.9cm - Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.
Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.
However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
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