The Power of Value Selling - Hardback Book - The Gold Standard to Drive Revenue and Create Customers for Life - by Julie Thomas - 9781394182565 - John Wiley & Sons Inc

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you’ll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

This actionable guide to improved business conversations—ones that build trust and human-to-human connections—enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You’ll also find:

Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales

Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars

Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework

Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.