The front of the cap features the brand name 'Serge DeNimes' in our rebranded font, embroidered in 100% black cotton thread. To the side of the cap, above the left ear, is the new Serge DeNimes logo, designed from our initials 'S', 'D' & 'N', layered on top of either to create a unique chain link style icon. This icon can be found on a selection of our latest accessories and on future jewellery collections.