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booksbyhachetteuk
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About this product
Number of Pages288
EditorDavid Ogilvy
ISBN/ISSN9781802794960
PublisherHeadline Publishing Group
Product description
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.
'The most sought-after wizard in the advertising business.'
Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle,
Ogilvy on Advertising
looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it. Hachette UK take your privacy and our responsibility to protect your information seriously. Our Privacy Notice can be found on our Hachette Distribution website along with our company information and full Ts and Cs.