I have always used the Clay Pomade on my beard as the hold is excellent. My gripe comes from the change to the packaging. The old container with the tin lid & the shorter, wider tub was what made Apothecary 87 stand out from the crowd & looked great on my shelf. It was worth spending that but extra due to the look of the tub. With the new, generic packaging this is just like every other product on the market. Until this decision is reversed, I'll spend less elsewhere on another, genetic brand.