This Listing Is For: 1 Tub of La Riche Directions Hair Dye (100ml)
From bold and creative to dark and edgy, explore all 46 fully mixable shades. Directions Hair Dye is 100% vegan, containing no ammonia, peroxide, or PPD.
Each colour is formulated with conditioning and antistatic properties, leaving your hair not just vibrant — but smooth and frizz-free too.
Choose any colour from the full Directions range
Semi-permanent, salon-trusted formula
Long-lasting & vibrant results
Name Changes – Same Colours!
•Fire is now Neon Red
•Mandarin is now Fluorescent Orange
•Fluorescent Glow is now Fluorescent YellowThese are just updated names — the formulas remain unchanged. You can confirm this directly with La Riche.
DIRECTIONS HAIR DYE MULTI-BUY DEAL!
Buy 3 = 10% OFF | Buy 6 = 20% OFF
Mix & match any colours from the full 49-shade range.
Only on TikTok Shop — limited time!
Professional Use Reminder
Directions Hair Dye is a professional-grade product, and results can vary based on your current hair colour and condition. For best results, we recommend performing a strand test before applying to your full head.
Please note: Negative outcomes are almost always caused by incorrect application, incompatible hair base, or skipping the pre-lightening process — not the product itself.
If you’re unsure or need advice, feel free to message us — we’re happy to help