Schwarzkopf LIVE Intense Hair Colour, Permanent Red Hair Dye, Built-In Vibrancy Serum, Choose Your Shade

•Maximum colour depth & radiance

•Built-in Vibrancy Serum with vitamins & oils

•Stunning shine

•Suitable for up to 50% grey hair

•Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before

•Use a clarifying/deep cleanse shampoo 48 hours prior to application

•Check the application range to ensure your natural hair is suitable for your chosen shade.

•If your hair is longer than chin length or thick, we recommend using two packs

•If your hair is previously coloured, this might affect the results

• Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application

•Avoid staining your fav jumper by having an old towel at the ready

•Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!

•Always leave hair down while the colour develops to give an even result

•Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.

•Rinse the colour out using lukewarm water

•Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before

•Check the colour application range to make sure this product is suitable for your natural hair colour

•Remember, if your hair’s previously coloured, this may affect the results

•Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears

•Have some cotton pads and skin toner handy just in case you get some product on your skin

•If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

•LIVE Intense Colour should be applied to clean, dry hair