Hugo Boss launched Hugo Reversed by Hugo Boss in 2018 as a woody aromatic fragrance for men. Hugo Boss has switch things up with this urban cocktail, so you can change your perspective with Hugo Reversed. Hugo Reversed opens up with energetic blend of grapefruit and bergamot. It then moves onto an aromatic intense heart blend of rosemary essences. It completes the fragrance with a cool base note of Haitian vetiver.