Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears and later headlined their own television series called Care Bears from 1985 to 1988. They also made three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).
Each Care Bear is a different colour or shade and has a unique "picture on the stomach" that represents its personality.